More than 2 million euros was the value of Black Friday beach holiday bookings. The cheapest stay purchased was 150 lei, and the most expensive 3600 euros.
64% of Romanians who plan to book a stay on the Romanian coast for 2023 claim that they are considering allocating a budget of 2000 lei. 30,3% are thinking of allocating between 1000 and 2000 lei per vacation and only 3,6% intend to allocate a budget of under 1000 lei per stay. These data were made public at the end of the 2022 summer season, more precisely at the beginning of October, and were the first sign that PRICE will be the main indicator that tourists will take into account for future vacations. And the figures are valid at European level and come in the context in which no one can predict exactly if and when the new financial crisis will hit.
The packages sold on Black Friday confirm the survey: Romanians hunted for discounts, but at hotels that offer conditions above the scheduled budget for the upcoming holidays
According to the company Litoralulromanesc.ro , the largest tour operator in the Black Sea vacation segment , the total value of hotel reservations in local resorts for next summer, made between November 10-13, exceeds 2 million euros, which represents a 25% increase compared to the 2021 Black Friday campaign. Thus, during the extended Black Friday weekend, Romanians booked seaside stays for the 2023 summer season worth over 2 million euros.
The cheapest package purchased on Black Friday was worth 150 lei, a package that includes 3 nights of accommodation at a 3-star hotel in the Eforie Nord resort, at the end of May. In contrast, the most expensive package booked on Black Friday was 3.600 euros (18.145 lei) and includes a 7-night all-inclusive stay in high season for six adults, in an apartment at a 4* hotel in the Mamaia Nord resort.
Tip for hoteliers: Romanians will continue to follow the special offers launched on the coast
The Black Friday results on the seaside also indicate that the most sought-after packages were those with all-inclusive services and that Romanians preferred the more expensive, 3- and 4-star hotels. But beware, hotels that offered discounts. The second sign that predicts what the summer of 2023 will be like. Hoteliers who increase rates will have to lose... again.
"The figures confirm the trend we estimate for the 2023 summer season : Romanians will focus especially on accommodation units rated as good and very good, and many will follow the special offers launched for these accommodation units. That is precisely why the discounts granted by Back Friday have led many to book their vacation now for next summer ," says Ionuț Nedea, CEO of Litoralulromanesc.ro.
During the long Black Friday weekend, there were times when every six seconds there was a booking request from tourists looking to purchase a holiday on the domestic coast for next summer. The second session of Black Friday will take place between November 17-20, and the maximum discount granted will be 55% compared to 60% in the first session. The stay can also be paid with holiday vouchers.
In terms of terms, tourists should note that amounts already paid are non-refundable and payment must be made by Monday, November 21 at the latest.
