I have written many times about Romania's failures at international tourism fairs. In some cases, the leaders of tourism destinies failed to arrive with our country's stand (No surprise! Romania is missing from the Paris tourism fair) , and in those where they did appear, they triggered laughter and went viral on social media ( What a shame! A curtain with a few printed photos! This is what the Romanian Consulate's stand looked like at the New York Travel Show ).
The time has come (finally) to write about an honorable presence. Romania is at WTM London and is actually presenting all its regions that could be filled with foreign tourists.
30 million euros to attract 10 million foreign tourists per year
ANAT and 40 travel agencies from Romania , of which 25 specialized in incoming, represent our country at the world's largest tourism fair dedicated to professionals, far exceeding the level of 2022. What is WTM London and why is it mandatory for a destination to be present? Simple : World Travel Market London is the meeting place for global trade in travel and tourism.
During the 3 days of WTM London, 72 conference sessions and presentations on the most current topics of world tourism take place. "Romania has finally managed to solve an incomprehensible limitation that has blocked our access to international events in our own name for years. Who is not in London, as an incoming tourism professional, does not exist! No small or large country is missing here. The budgets are absolutely shocking. Romania needs at least 30 million euros annually to count in the 'war' of brands and to fulfill its mission of bringing 10 million foreign tourists in the future", declares Adrian Voican, vice president of ANAT.
Our country's participation in the World Travel Market London underlines the importance of promoting Romanian tourism at the global level. With an impressive list of exhibitors and enormous competition, let's remember how small Romania is in the context of world tourism and how much labor and how much money are involved in the industry that brings 10% of the global Gross Domestic Product, with the 1,2 billions of people traveling internationally in the world.
