The presence of the Constanta - Mamaia destination at ITB Berlin, one of the most important European events attended by almost all decision-makers in the tourism industry, I believe is the first concrete step in attracting the foreigners we want to the seaside.
Germany, Estonia, Lithuania, Slovakia and Slovenia among the countries targeted to bring tourists to Mamaia
Mamaia is present at the International Tourism Exchange in Berlin – 2024 edition, one of the most important European events in this sector. Another 38 exhibitors from Romania are trying to convince...
There were three days in which representatives of OMD Constanța-Mamaia, as well as specialists from travel agencies, sat at the table with European partners who can put the Romanian coastline back on the European and world tourist map.
Infotrip intended for media partners and tour operators who want to include the Mamaia resort in their tourist packages
As I said in the first article, one of the targets of the authorities at the seaside is Germany, a long-standing partner of the Romanian seaside. Germany is among the countries sending foreign tourists to Romania . According to data from the National Institute of Statistics, German tourists represented 10.40% of the total number of foreign tourists who visited our country in 2023. "German tourists are eager for diverse experiences in Romania, and the Romanian coastline awaits them with all kinds of events during the summer. OMD Mamaia Constanța will organize an info trip this year in July for media partners and tour operators who want to include the Mamaia resort in tourist packages. We will highlight cultural attractions, but also excursions outside the Mamaia resort and the city of Constanța, because Germans are passionate about hiking and nature outings. Each country has a certain specificity in terms of tourists' desires, and OMD Mamaia Constanța will do its best to promote and include in tourist packages everything that our destination has to offer ," said George Măndilă, President of the Mamaia Constanța Destination Management Organization.
For those who don't know what an infotrip is, here are some details. It is a common method by which representatives of a destination demonstrate to travel agents in certain countries that it is worth selling packages to their clients to this destination. Germany is the country that supplies hundreds of thousands of tourists through large agencies. This is how Germans end up in Bulgaria , Spain , Portugal and Turkey.
Media teams to visit the Mamaia-Constanța destination
I think the role of mass media in promoting a destination needs no further explanation. All major destinations in the world invite press from the countries they target. “ This summer we will have in Mamaia resort several European tour operators and media partners from Poland, Italy and the UK who will visit our destination in order to later include us in both promotional campaigns and tourist presentation catalogs. We are delighted with how we were received in Berlin and we want all the effort made to participate in these international profile events, aimed at putting the Mamaia Constanta destination on the world map, to be seen in the 2025 season,” said George Măndilă, President of the Mamaia Constanta Destination Management Organization.
