To translate the figures communicated by litoralulromanesc.ro , 322 rooms/day or 13 units/hour were sold. We are talking about January, 2025 when most of us do not spend much, taking into account that we come after the month of gifts. And if we take into account that these are double rooms, then we have 20.000 Romanians who have their vacations paid for for the 2025 season.
There are 26% more than in the same period in 2024 , and the total value of reservations exceeded 33 million lei, marking a similar increase of 26%. Also, the "Early Registration" program, launched on October 1, 2024, continues to attract tourists eager for advantageous offers. To date, through this program, which offers discounts and flexible payment terms for stays at the Black Sea , over 21.000 reservations have been made, with a total value exceeding 70 million lei.
Of the total number of reservations made in January, approximately one third were paid with a holiday card
"The figures recorded in this first month of the year indicate a very promising start to the year. In addition to an increase in the number of reservations and the total value of reservations, we also see a 50% increase in new users, a trend that is also valid in the last quarter of 2024, which shows us an increasingly high interest in early reservations. Compared to previous years, there are signs that domestic seaside tourism is becoming more attractive and, at the same time, that it is a mature, stable market. Romanians choose the local seaside either due to improved infrastructure (bigger beaches, better services), or as a result of uncertainties related to traveling abroad. We also notice that tourists are looking for information online, documenting themselves well before booking a vacation, comparing the options they have to ensure that they make the best decision for them ," says Ștefan Necula, director of the Litoralulromanesc.ro agency.
Of the total number of reservations made in January, approximately one third were paid with a holiday card, Litoralulromanesc.ro data also shows. As a result of the fact that there is still a large volume of unused holiday cards on the market, reservations in the first month of the year were not affected by the Government's decision on how to grant this benefit. Most likely, the impact of this decision will be felt in May and June, when holiday cards for the current year should be replenished, company representatives estimate.
" We expect that the way in which holiday cards will be replenished this year will have a major impact, which is why we are calling on the competent bodies to make the best decision both for the employees who benefit from these cards and for the industry we are part of. We and our hotel partners must continue to make efforts to show that the Romanian seaside is a destination worth visiting, regardless of the current political and fiscal climate, and that we can offer Romanians the holidays they want ," adds Ștefan Necula.
Eforie leads the bookings, followed by Mamaia
In terms of bookings made by Romanians in January, the most popular resort remains Eforie Nord, followed immediately by Mamaia . In third place in this ranking is Neptun-Olimp. The most booked accommodation units were the three-star ones, either with bed and breakfast services or all-inclusive packages. The investments made in recent years in the southern coastal area – resizing the beaches, improving the tourist offer, more leisure and relaxation options – have increased the attractiveness of the area.
The Early Booking program continues in February, when Romanian seaside holidays for the 2025 summer season can be booked with discounts of up to 45%. The tour operator is preparing extra discounts and special offers for the Online Tourism Fair, which will be organized between February 19-23, an event that has already become a tradition for tourists who plan their seaside holidays in advance.
