A$AP Rocky, the headliner of Beach, Please! 2025, was awarded a Gold Lion at Cannes Lions in the Entertainment Lions for Music category . The award-winning campaign – “Tailor Swift” – is the signature of the Los Angeles-based agency Iconoclast and is among the three Gold awards in this category. The distinction comes as a recognition of his artistic and social impact, and his participation in the Costinesti festival transforms Beach, Please! into a stage of international excellence.
A$AP Rocky's award-winning project combines music, cinematic aesthetics and storytelling with a powerful social message. It is proof that the artist is not just an entertainer, but also an influential creative voice, deeply connected to the realities of his generation. For the audience in Romania , the Beach, Please! concert will be more than a show – it will be a relevant and contemporary artistic experience .
The lineup includes leading names in global music
The award won at Cannes comes at the best time: in July, Rocky takes the stage at the largest music festival in Europe – Beach, Please! 2025 , organized in Costinești, on an area of 21 hectares, with a production that matches the major festivals in the United States. It is a premiere not only for Romania , but for the entire continent.
This year, the festival brings superlatives that are hard to match: the largest stage ever set up in Europe , the most powerful sound system on the continent, investments of over 19 million euros and an economic impact estimated at over 70 million euros for the Costinești region - the southern Romanian coastline.
The lineup includes global music icons – 21 Savage, Young Thug, Lil Baby and others – but maintains the festival’s Romanian DNA. “Beach, Please! is not expanding to other cities or countries. We are staying here, in Costinești. Because we want young people in Romania to have a top-notch experience at home,” say the organizers.
More than a festival, Beach, Please! is a cultural infrastructure with a long-term vision: 6 hectares of paving stones, 500 planted trees, 10 km of technical networks, 45 hydrants – more than in the entire town of Costinești – and a team of over 4.500 people working on the organization.
At the same time, safety and sustainability remain priorities. With 800 security guards, two mobile hospitals, 100 surveillance cameras and free landline zones inside the festival, Beach, Please! becomes a safe, connected and empathetic space. “We are a more responsible generation than it seems. The festival is not about excess, but about belonging, expression, safety and balance,” said Selly, co-founder of Beach, Please!, during the press conference.
The 2025 edition is proof that Romania can host a global cultural phenomenon, without compromise. With internationally awarded artists and a local community that supports innovation, Beach, Please! is more than a festival – it is a statement of confidence in the future of this generation.
Tickets are available on https://beach-please.ro/.
