The material is designed specifically for owners, managers and employees in the HoReCa sector, offering concrete solutions for optimizing daily operations and increasing profitability, taking into account the "Five Stages of Travel" model, the grid that Google applies to tourism marketing: inspiration, planning, booking, experience and recommendation. Each moment has an intention (what the guest thinks), and an action (what the guest does). Don't try to do them all at once. Choose the moment when you lose the most guests and start from there. Remember the binomial: summer works for Mamaia , with the beach, fun and events, and the rest of the year works for Constanța , with the old town, the Casino, the port and gastronomy.
In a dynamic market full of economic challenges, the new guide comes as a direct response to the acute needs of restaurant, café and accommodation operators. The document clarifies the concrete ways in which the HORECA sector can attract more customers and strategies immediately applicable in the Romanian reality:
"We take our role seriously this year 2026, with a challenging season not only for the Mamaia Constanța destination. The fundamental question is the same: how do you show, at the right time, that the Mamaia resort and the city of Constanța deserve to be chosen through fun and gastronomy in the summer and through heritage and events the rest of the year? HORECA operators who can answer this question better and more often than their neighbor, win the guest, every season. This is the essence of the guide. We developed it together with a national partner who supported its development. We make it available to all economic agents who want solutions both internally for their own employees and for attracting customers in times of crisis" , stated George Măndilă - President, OMD Mamaia Constanța.
What's new in this practical guide:
Efficient management
Strategies for internal & external audiences
Digitalization and marketing : a step-by-step guide to attracting customers using a 30-day plan
Customer experience: optimized standards to increase repeat visits.
OMD Mamaia Constanța is the association that manages the tourism promotion and management activities for the Mamaia resort and the city of Constanța starting from 2023. Between past and present, modern and cosmopolitan, people are the ones who make stories go further. We invite you to be part of the story and rewrite it differently every year, in order to attract and retain a large number of customers who will return every year!
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