Every year, Kerry, the world leader in taste and nutrition for the food and beverage industry, conducts a global study and sets the trends for the current year. This project involves over 1000 highly qualified food scientists and nutritionists and teams of market researchers who provide insights to drive product development. A few hours ago, Kerry published the Atlas of Taste for 2021. Let's enjoy it!
In 2020 I traveled the world with only my taste buds
Right from the beginning of the report, Kerry experts start by analyzing the pandemic year 2020. “ The restrictions on movement in 2020 led to a unique phenomenon: consumers traveling the world with only their taste buds, while health and wellness trends came to the forefront among consumers .” And also in 2020, most of us returned to the tastes of the past.
“ The trend toward familiar and nostalgic tastes, which resurfaced during the Covid-19 pandemic, is expected to continue into the coming year as people seek comfort in their food and drinks ,” Kerry’s report states. And if I sit back and analyze 2021, I find myself in this explanation.
What 2021 looks like in terms of tastes
The analysis you will read below is made specifically for Europe and Russia. First of all, the ingredients of 2021 were divided. The more than 1000 experts consulted by Kerry divided them into three broad categories: functional, alternative and multisensory.
In the case of the functional ones, the year 2021 should mean a boost for turmeric, cocoa, guaran, ashwagandha or Indian Gingseng, green coffee, but also for pickles (in the case of Romania, I think it is no longer the case for a boost) If you gave already click on the picture to enlarge it, you will also find the alternative and multisensory ingredients. Many of you already use them, but don't forget that we are the country where a large part of the population still eats pasta or fries with bread.
The experts then made four big categories in the case of food and drinks: mainstream (consumer I chose to translate), key, growing, in the process of implementation.
I chose to look closely only at the growing and under-implementation categories because I want to see if in 2021 I will find these ingredients on restaurant menus in Romania.
For those who add flavor to life, reading the Savoury category, I see that 2021 is dedicated to Asian and Indian ingredients, but also to fish, whether fermented or not, and seafood. I admit that on the coast , restaurants and fishmongers with a specific fishing tradition have become a tourist attraction even in the off-season. Except when the county or localities were in quarantine!
In the case of snacks, it seems that Europeans and Russians will mix traditional Greek dishes (gyros), with Italian ones, but also with avocado and wasabi. And in the category currently being implemented, they find Texas Barbecue. And it seems that this is the trend, especially since one of the most recognized barbecue manufacturers is preparing to enter Romania.
We also got to sweets! Here I admit that I'm not good at it because I'm not a big fan of sweets. But in the two categories studied by me and established by thousands of experts, I find plums, mulled wine, lavender and Speculass.
According to wikipedia.org, Speculass are a type of biscuit spiced with nutmeg, cardamom, pepper, ginger and/or cinnamon.
In the case of hot drinks, it seems that chicory is going to be in trend, for Romanians I think it is already old-fashioned, and for cold drinks it seems that we will choose herbal preparations also used in alternative medicine.
You can find the full report from Ferry experts HERE.
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